Rowan Jacobsen

Is the egg toast?

Is the egg toast?

With its price up and its image down, the industrial egg is starting to crack. Years from now, when the human race no longer sources its binding and emulsifying proteins from Gallus gallus domesticus, it may look back on November 6, 2018, as the day the egg...
The Biography of a Plant-Based Burger

The Biography of a Plant-Based Burger

I’m sitting in a Silicon Valley conference room, gazing at a burger on a plate and thinking about its past. This sort of speculation has been something of a national pastime since 2002, when Michael Pollan wrote a seminal feature for the New York Times Magazine called...